H&C Urban Winery

Scope

Brand Identity

Illustration

Packaging Design

Print Collateral

Location

Fremantle, Western Australia

H&C Urban Winery was created to offer a fresh perspective on wine culture, combining a working winery, restaurant and hospitality space in the heart of Fremantle.

I developed the brand identity, logo, packaging and an ever-growing collection of illustrated wine labels designed to feel expressive, organic and full of character.

Unlike many wine ranges, the labels evolve organically as new wines are produced, allowing each release to develop its own personality while contributing to a larger creative story.

Seeing the branding come to life throughout the venue and across the wine collection has been one of the most rewarding parts of the project.