SIPPS

Scope

Character Design

Illustration

Location

New South Wales

SIPPS Margaritas brings a fresh and approachable energy to the mixer category, celebrating good drinks and good company.

Working alongside designer Matilda Wilson, I created a suite of illustrations, characters and brand icons used across packaging and brand collateral.

Inspired by juicy ingredients, shared moments and a laid-back spirit, the illustrations add warmth, flavour and recognisable character to the brand. Seeing the products on shelves has been a particularly rewarding part of the project.