Sideswiped

Scope

Brand Identity

Illustration

Social Media

Website

Location

Sydney, New South Wales

Sideswiped was created to challenge the stereotypes often associated with the dating and coaching industry.

Rather than leaning into overly masculine or overly feminine visual cues, I developed a brand identity that feels bold, cheeky and refreshingly human.

Through playful illustrations, distinctive branding and a tongue-in-cheek visual language, the project helps position Sideswiped as something entirely different from the typical dating coach experience - approachable, self-aware and full of personality.